Marketings

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Supplement Marketing Strategy in 2025: 5 Big Shifts Brands Can’t Ignore

Supplement Marketing Strategy in 2025: 5 Big Shifts Brands...

The global supplement industry is expected to reach $206 billion in 2025, as Bill...

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McDonald’s Marketing Strategy: Why It’s Still the King of Fast Food in 2025

McDonald’s Marketing Strategy: Why It’s Still the King...

Whether you’re grabbing breakfast in Tokyo or a late-night meal in Paris, McDonald’s...

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New sounds of nostalgia

New sounds of nostalgia

Genres once labelled underground are being featured in mainstream ads.

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Johnny Hornby expands role at WPP as he takes charge of specialist comms agencies

Johnny Hornby expands role at WPP as he takes charge of...

Hornby also joins the holding company's executive committee.

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Media 360: Media industry is ‘sentencing news to death’ and ignoring its effectiveness

Media 360: Media industry is ‘sentencing news to death’...

The News Alliance, Newsworks and Peter Field urged advertisers to support trusted...

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Mark Read: Group M shake-up will put focus on clients, not agency ‘internal structures’

Mark Read: Group M shake-up will put focus on clients,...

Some observers have 'misunderstood' rationale for restructure of media agencies...

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Multi-agent AI systems — how this AI tech stack can power your marketing org

Multi-agent AI systems — how this AI tech stack can power...

It feels like not that long ago, companies were just starting to talk about AI in...

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The best video marketing channels to grow your brand this year

The best video marketing channels to grow your brand this...

Video is no longer a nice-to-have. It’s now an absolute must and should be at the...

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4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]

4 shopping trends to expect in uncertain financial times...

If you've watched the news recently, the possibility of a recession has captured...

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WPP expands T&Pm CEO Johnny Hornby's role

WPP expands T&Pm CEO Johnny Hornby's role

Hornby also joins the holding company's executive committee.