Marketings

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TikTok Announces Updated Content Partnership with La Liga

TikTok Announces Updated Content Partnership with La Liga

New opportunities for sports fans, and related brands, in the app.

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Meta Enables Outside Developers to Build Experiences for its AI Glasses

Meta Enables Outside Developers to Build Experiences for...

With the launch of its new models, Meta's also looking to expand into more functionalities.

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How Generative AI is Reshaping Global Industries in 2025

How Generative AI is Reshaping Global Industries in 2025

Generative AI’s Industrial Shift Generative AI (GenAI) is no longer confined to...

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Review of the Week: Uber Eats and Burger King mix celebs with food

Review of the Week: Uber Eats and Burger King mix celebs...

Ads by Mother and BBH are under the spotlight.

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Dave Stratton departs Sky Sports as marketing director

Dave Stratton departs Sky Sports as marketing director

Stratton has been with Sky since 2021.

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Pitch Update: Bayer, Aldi, Honda, British Gas, Carlsberg Britvic, Greene King, DfE, Ann Summers, McCoy's and more

Pitch Update: Bayer, Aldi, Honda, British Gas, Carlsberg...

Campaign's weekly round-up of adland's latest account pitches, reviews and appointments.

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Matt Scheckner departs Advertising Week after more than 20 years

Matt Scheckner departs Advertising Week after more than...

He put festivals business on global map as he knew 'how to do showbiz'.

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Anthropic launches first work with Mother for AI agent Claude

Anthropic launches first work with Mother for AI agent...

Mother and Initiative won the global creative and media accounts this year.

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Productizing Your Services for Highly Profitable Leads and Sales

Productizing Your Services for Highly Profitable Leads...

Are you struggling to scale your business beyond random acts of marketing? Wondering...