2026 Google Ads Playbook: 5 Strategies Behind Profitable Ad Spend via @sejournal, @hethr_campbell
Join our webinar to discover effective strategies for automating Google Ads and mastering Performance Max Smart Bidding. The post 2026 Google Ads Playbook: 5 Strategies Behind Profitable Ad Spend appeared first on Search Engine Journal.
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Learn effective Google Ads strategies for Performance Max Smart Bidding and drive better results. Register to watch on demand.
PPC Automation is finally delivering on its promise… if you know how to structure Google Ads for more profit.
What’s the best way to allocate ad spend?
With Performance Max auto-piloting PPC campaigns and keyword monitoring on the back burner, how can I ensure shoppers purchase our products?
Watch on-demand to see how these PPC experts are getting higher ROAS & lower CAC in 2026.
Duplicate These Profitable PPC Campaigns
With $200M+ in ad spend under their belts, the marketing leadership team at DigiCom, a 2025 Inc. 5000-listed ecommerce growth agency, broke down how you should configure high-growth paid search, Performance Max, and YouTube campaigns to meet shoppers where they are.
They also conducted a Google Ads account audit during the webinar to show tactics you might want to deploy in your own account.
Watch on-demand and learn how to:
Structure Google Ads accounts to use smart audience segments & accurate ROAS for maximum control. Feed the right creative and copy for Google’s algorithms to consistently capture high-intent shoppers. Move beyond keywords and into profit while navigating Smart Bidding shifts.Walk away with new knowledge from 9-figure ecommerce brands that you can apply immediately.
Get a clear, founder-led playbook for scaling Google Ads in 2026.
View the slides below or check out the full webinar for all the details.
SEJ STAFF Heather Campbell VP of Sales & Marketing at Search Engine Journal
Heather has over 20 years of industry experience and is the VP of Sales & Marketing at Search Engine Journal. ...
