Everything You Need to Know About Prime Day 2026

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This year, Prime Day got off to an unusual start with the news that one of the biggest online sales of the year would move to June, a month earlier than previous years. Now, Amazon has officially released the dates of the sale—it'll be from June 23-26, 2026. Here is everything else you need to know about the Prime Day sale kicking off later this month.

Why did Amazon move Prime Day to June this year?

As I originally covered in April when the news broke out, Amazon moved Prime Day from July to June this year. While Amazon didn't exactly give an explanation as to why, I have a pretty good guess: It seems the news of the move to June was released prematurely as a mistake, as reported by Mahsable. My suspicion is that Amazon meant to keep the June dates secret to catch competitors like Target, Walmart, and Best Buy off guard and have less competition during the sale. But only Amazon really knows why the sale was moved to June this year.

When is Prime Day 2026?

Earlier this month, Amazon published a press release with the specific dates: Prime Day 2026 will run from June 23 to June 26. This is the second time Amazon has doubled the original length of the sale from two to four days, with last year being the first time, hinting this might be the new norm moving forward.

Can I get Amazon Prime for free?

Yes, Amazon offers a free 30-day trial, so you can shop all four days of the event before canceling without being charged. Here's how to sign up for a Prime account and all of the benefits that come with it.

You can absolutely share your Prime membership to shop during Prime Day with family or friends, but there are limitations if you don't live together. This can be done through the Amazon Family program, which lets you share Prime benefits with another adult (aged 18 or older), up to four teens, and up to four children in your household. Just keep in mind that you will need to be a Prime member, and people with a free trial can't share Prime benefits.

What else does Prime Day get me?

There are a lot of Prime benefits, many of which are outside of shopping, like medical care, free e-books, gaming, etc. The best way to see if it's worth getting a membership is to understand everything it offers and consider how much of that you would realistically use. Remember that Prime has different costs depending on which plan you choose.

What deals can I expect for Prime Day?

Amazon says that you can expect up to 40% off fashion, up to 30% off electronics, and up to 30% off on beauty and personal care products. Amazon will also have 50% off Amazon Haul (a budget storefront like Temu or Shein) sitewide on day one. Keep an eye out for "Today's Big Deals," which will drop three times daily during the event and will have limited-time deals for Prime members. These are likely going to be the best deals during Prime Day, where you can find deals like 70% off the Blink Outdoor 4 Wireless smart security camera; 50% off best-sellers from top brands like Drunk Elephant, SHOKZ, Nespresso, and Levi's; and 40% off Our Place. Here are other deals Amazon says you can expect:

Outdoor deals

Save up to 50% on select coolers and hydration from YETI, Stanley, and Hydro Flask—including Hydro Flask’s new colorway in Supernova Purple, exclusive to Amazon.

Save up to 40% on select outdoor furniture and patio sets from Safavieh, Modway, and Christopher Knight Home.

Save up to 40% on select portable speakers from Sony, JBL, and Marshall.

Save up to 40% on select luggage and travel accessories from Samsonite, Traveler’s Choice, and Away—including two exclusive colorways in Sky Blue and Palm Green.

Save up to 35% on select grills, griddles, and smokers from Charbroil, Blackstone, and Traeger—plus save up to 35% on BBQ essentials from Amazon Basics.

Save up to 30% on select suncare essentials from Coola, Sun Bum, and Vacation—plus save up to 40% on select sunscreen and aloe vera from Amazon Basics.

Save up to 30% on select saunas, pools, and paddle boards from Coleman, Intex, and Roc.

Save up to 25% on select outdoor furniture and patio sets from Safavieh, Modway, and Christopher Knight Home.

Home tech deals

Save up to 50% on select home gym and workout equipment from Marcy, Peloton, and NordicTrack.

Save up to 45% on select headphones and earbuds from Beats, Bose, and JLab.

Save up to 45% on select Kindle, Echo, and Fire TV devices.

Save up to 40% on select big-screen TVs from Samsung, LG, and Hisense.

Save up to 40% on select smart home devices from Ring, Google Nest, and Pura.

Save up to 40% on select air purifiers and fans from Levoit, Shark, and Dyson—including the Dyson Cool Air Multiplier Bladeless Tower Fan.

Save up to 40% on select coffee and espresso machines from Breville, Keurig, and KitchenAid—including the KitchenAid Fully Automatic Espresso Machine.

Save up to 35% on select laptops, cellphones, and tablets from Lenovo, Samsung, and HP.

Save up to 30% on select games and tech accessories from Nintendo, XBOX, and Logitech.

Back-to-school deals

Save up to 40% on trending productivity companions from Skylight, Hatch, and Oura—featuring the Oura Ring 4.

Save up to 40% on select small kitchen appliances from Ninja, Black+Decker, and Cuisinart. Plus, decorate your countertop with our exclusive color collection from Hamilton Beach in Kitchen Makeover Blue.

Save up to 40% on select vacuums and carpet cleaners from Dyson, iRobot, and Bissell—including the Bissell Little Green Machine in our new exclusive Coastal Clean colorway.

Save up to 35% on select style favorites from Von Dutch, Schutz, and Electric Picks—plus save up to 40% on first-day fits from Amazon Essentials.

Save up to 35% on select college tech and accessories from Canon, Acer, and OCTOBUDDY.

Save up to 30% on select backpacks from Herschel, JanSport, and The North Face.

Save up to 30% on select lunch bags and water bottles from Bentgo, Igloo, and Simple Modern.

Save up to 30% on select bedding from Amazon Basics, Bedsure, and Laura Ashley.

Save up to 30% on select officially licensed merchandise from the NBA, NFL, U.S. Soccer, and collegiate teams.

Are there early Prime Day deals I can shop right now?

Amazon has already been releasing early Prime Day deals. Here are several we've covered:

The Pixel 10 Pro Is $250 Off Right Now

The Ultimate Ears Wonderboom 4 Speaker Is 49% Off

This Exceptionally Fast Asus OLED Gaming Display Is $160 Off

This 85-Inch Toshiba TV Is Almost 50% Off

The Garmin Epix Pro Smartwatch Is 50% Off

You will need to be a Prime Member to shop the exclusive sales during Amazon's Prime Day. Prime membership starts at $14.99 per month. Remember: You can always sign up and then cancel your Prime membership once the sale is over.

Can you return Prime Day purchases?

Yes, Prime Day deals have the same return policy as regular purchases on Amazon. Most products can be returned within 30 days of delivery, but to see a full breakdown, check out Amazon's complete list of products with their return policy.

How do I spot fake deals or track price drops?

Amazon is no stranger to artificially manipulating list prices and deals to fool you into thinking you're getting a bargain. Luckily, we've got the tools and knowledge to spot those fake deals. You can use the same tools I use when I vet the deals I choose to cover.

Is Amazon Prime Big Deal Days the same as Prime Day?

I know it feels like Amazon is having a "big sale" every season. That's because they basically are. During spring, Amazon has the Big Spring Sale, which, as the name implies, is a big online sale that Amazon has during the spring every year. In the fall, Amazon has October Prime Day. And during the summer, it's just plain old "Prime Day," which is the original and likely biggest sale they have all year. If you're wondering which sale to splurge on, Prime Day is it. It has consistently had the best deals throughout the year.