Marketings

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LinkedIn Tests Video Trends to Encourage Member Engagement

LinkedIn Tests Video Trends to Encourage Member Engagement

LinkedIn has seen a big rise in video engagement of late.

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Can purpose still sell? The changing face of brand activism

Can purpose still sell? The changing face of brand activism

Once a badge of honour, brand activism is now a reputational minefield.

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R/GA replaces EMEA CEO with Ryan Wareham as EMEA MD

R/GA replaces EMEA CEO with Ryan Wareham as EMEA MD

The appointment comes a month after the sale of R/GA.

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M&C Saatchi Group UK hires Gen Kobayashi as group chief strategy officer

M&C Saatchi Group UK hires Gen Kobayashi as group chief...

Former Engine CSO and Ogilvy head of strategy joins from Weber Shandwick.

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1664 Bière returns to TV advertising after 10-year hiatus

1664 Bière returns to TV advertising after 10-year hiatus

The period drama-inspired campaign was created by Fold7.

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Waitrose campaign featuring Mo Gilligan aims to make Easter eggs adults-only treats

Waitrose campaign featuring Mo Gilligan aims to make Easter...

The work was created by Wonderhood Makers.

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AI with Agency: How Autonomous Agents Solve Business Problems & Improve Customer Experience

AI with Agency: How Autonomous Agents Solve Business Problems...

When you hear the word agent, what do you think of? A real estate agent, an insurance...

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Did HubSpot Really Lose 80% of Blog Traffic? Here’s What Actually Happened — and What It Means for Marketers

Did HubSpot Really Lose 80% of Blog Traffic? Here’s What...

Earlier this year, HubSpot went viral — and not exactly in a good way. A few companies...

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Which Meta Channel's Best for Social Media Marketing? 1000 Pros Compare Facebook, Instagram & Threads

Which Meta Channel's Best for Social Media Marketing? 1000...

Meta houses three huge social media platforms, each offering their own benefits...

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Trump Extends US TikTok Sell-Off Deadline Once Again

Trump Extends US TikTok Sell-Off Deadline Once Again

TikTok will now have till June to work out a sell-off deal.