Posts
Share of Search: How to Calculate, Use, And Improve It
For example, let’s say your brand gets 20,000 searches in a month, and your three...
PPC Keyword Research for Google Ads: A First-Timer’s Guide
When I asked experts for their #1 PPC tip for beginners (see my introduction to...
HRS Launches AI Copilot for Lodging Guidance, Action
Corporate lodging and meetings platform HRS has launched an AI tool called Copilot...
Apple May Add AI Search Engines to Safari As Google Use...
Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift...
Google Disputes News That Search Engine Use Is Falling...
Google pushed back against news reports of shrinking Search demand, pointing to...
How To Write Better Ad Copy When Google Ads Uses AI-Assisted...
Understand how Google Ads automation works and how to shape your ad copy for better...
Telling Better Stories With SEO Data To Show Business Impact...
Clear SEO storytelling can turn routine metrics into strategic insights. Here's...
Ultimate PPC Campaign Optimization: 6 New Ways To Easily...
Discover 6 new ways to scale and optimize PPC campaigns across multiple sectors...
It Takes A Village Collective to host gala dinner celebrating...
The event will take place during this year’s Cannes Lions Festival of Creativity.
Claudia Wallace leaves VML as UK managing director
The agency is not rehiring for the role.
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