This 55-Inch LG OLED TV Is Nearly Half Off Right Now

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Credit: Ian Moore

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The best value OLED TV is always going to be last year's model: still recent enough to have most of the latest technology and features, but sold at a discount compared to the latest and greatest—especially when you can score a deal. Right now, the 55-inch version of the LG B5 OLED TV, released in July 2025, is marked down to $799.99 on Amazon, a nearly 50% drop from its $1,491 launch price. And if you're looking for a bigger size, Best Buy is offering the LG B5 77-inch for $1,499.99 (originally $2,999.99)—and it'll throw in a 43-inch LG 4K TV for free with your purchase (a $250 value).

The B5 is LG's entry-level OLED TV, meaning it's the company's most budget-friendly option. Regardless, it's uncommon to see any 55-inch or larger OLED TV under $1,000 (55 inches is the smallest standard size OLED TV are sold in). The LG B5 is a great first OLED for people who have never had an OLED before, since there is a bit of a learning curve with the tech. Not only does it offer the virtually infinite contrast ratio that OLEDs are known for—making colors really pop—but it also adds Dolby Vision and 120Hz gaming support, which the previous B4 model did not have. The set also supports HDR10 Pro, Dolby Atmos, and Filmmaker Mode (no HDR10+). Since it's from 2025, you'll get AI features that improve picture processing (thanks to the α8 AI Processor 4K Gen2).