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MEFA Diversity & Inclusion Awards 2025: winners revealed

MEFA Diversity & Inclusion Awards 2025: winners revealed

The Media For All awards returned for its third year celebrated the work, teams...

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UK brand experiences are leading Europe in transforming campaigns into culture

UK brand experiences are leading Europe in transforming...

The UK is top of the European charts when it comes to turning experiential moments...

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Arthritis UK creates TikTok dance campaign to challenge misconceptions

Arthritis UK creates TikTok dance campaign to challenge...

The work was created by Digitas UK in partnership with TikTok for Good Launchpad.

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FutureBrand global CEO Nick Sykes and executive team exit

FutureBrand global CEO Nick Sykes and executive team exit

FutureBrand will now report to McCann’s local offices instead of McCann Worldgroup.

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Agencies on the Agenda: Forsman & Bodenfors, DDB and Dentsu

Agencies on the Agenda: Forsman & Bodenfors, DDB and Dentsu

Campaign showcases the three agencies on its radar from the past week.

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Gillette Marketing Strategy: The Rules of Stadium Marketing & Masculine Branding

Gillette Marketing Strategy: The Rules of Stadium Marketing...

No doubt that “The Best A Man Can Get” is one of those lines everybody knows. It’s...

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Domino’s Marketing Strategy: Delivering More Than Pizza

Domino’s Marketing Strategy: Delivering More Than Pizza

When you think of Domino’s (and its marketing strategy), you might jump to their...

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Gap’s Marketing Strategy Under the Spotlight: 4Ps to TikTok

Gap’s Marketing Strategy Under the Spotlight: 4Ps to TikTok

Gap marketing strategy has become a study in restraint and precision as the retailer...

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Nestle Marketing Strategy: How the Brand Mastered Global Campaigns

Nestle Marketing Strategy: How the Brand Mastered Global...

Nestle’s marketing strategy complements its tagline, “Good Food, Good Life,” with...

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Apple Marketing Strategy: What Brands Can Learn & Apply Today

Apple Marketing Strategy: What Brands Can Learn & Apply...

Apple is no doubt one of the greatest technological brands of our century, meaning...

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