Marketings

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How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing

How to use AI tools in your Instagram strategy: Tips from...

For anyone struggling with using AI in Instagram marketing, now is definitely the...

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How I do content research: Steps to follow (with examples)

How I do content research: Steps to follow (with examples)

With ChatGPT, anyone can create blog posts in seconds. But, just because you have...

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The easy formula to calculate true CAC across all your marketing channels

The easy formula to calculate true CAC across all your...

Most companies calculate their customer acquisition cost (CAC) incorrectly. They...

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Should you use AI logo generators for your business? Here's my honest recommendation

Should you use AI logo generators for your business? Here's...

Given how logos are such an essential part of brand identity, I was skeptical of...

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Here’s why your next newsletter isn’t going to spam

Here’s why your next newsletter isn’t going to spam

At my last job I was tasked with launching a newsletter, and was suddenly faced...

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Agencies on the Agenda: Brainlabs, Havas London and PHD

Agencies on the Agenda: Brainlabs, Havas London and PHD

Campaign showcases the three agencies on its radar from the past week.

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The definition of a buyer persona [in under 100 words]

The definition of a buyer persona [in under 100 words]

Marketing is a paradoxical undertaking: We create campaigns for the masses, but...

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Ladbrokes brings people 'Ladisfaction' in launch of brand platform

Ladbrokes brings people 'Ladisfaction' in launch of brand...

Atomic London created the campaign.

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US Officials Set to Oppose EU Digital Services Regulations

US Officials Set to Oppose EU Digital Services Regulations

Meta may soon get more support in its pushback against EU regulations.

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LinkedIn’s Scaling Back its Alternative News Feed Test

LinkedIn’s Scaling Back its Alternative News Feed Test

The test provides three feed options on LinkedIn.