Marketings

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HSBC hires John McDonald as global CMO

HSBC hires John McDonald as global CMO

He joins on 1 October.

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Mindful Chef dishes up creative account to TheOr

Mindful Chef dishes up creative account to TheOr

The appointment follows a competitive pitch.

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BrewDog ad banned for implying alcohol could solve problems

BrewDog ad banned for implying alcohol could solve problems

The poster ad featured the line "Always got your back."

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Four agency groups in race to win Jaguar Land Rover global marketing account

Four agency groups in race to win Jaguar Land Rover global...

Integrated review encompasses most of British car-maker’s creative and marketing...

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11 Iconic Food Marketing Campaigns: A Comprehensive Analysis

11 Iconic Food Marketing Campaigns: A Comprehensive Analysis

The best food marketing campaigns know exactly how to hook us. They connect on an...

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Creating AI Roles to Grow Your Business

Creating AI Roles to Grow Your Business

Ever feel like your business is stuck in a loop of repetitive tasks and missed opportunities?...

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Marketing without the cringe: Jayde Powell on Gen Z audiences

Marketing without the cringe: Jayde Powell on Gen Z audiences

I am “just threw out my back while turning to adjust my seatbelt” years old, so...

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Is this the moment brands commit to women’s sport?

Is this the moment brands commit to women’s sport?

This week's episode of The Campaign Podcast highlights how women's sport has changed...

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Specsavers campaign shows why every word matters

Specsavers campaign shows why every word matters

It was made in-house by Specsavers Creative.

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No, Vine isn’t Coming Back

No, Vine isn’t Coming Back

Elon says that Vine is coming back in AI form, but that’s not entirely accurate.