Marketings

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X invites users to beta test X Chat app

X invites users to beta test X Chat app

The separate tool will function similarly to Meta’s Messenger and will be linked...

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Meta updates Edits app with more creation tools

Meta updates Edits app with more creation tools

The company’s development team added video effects and improved the Ideas tab while...

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X to take action against AI deepfakes of the Iran conflict

X to take action against AI deepfakes of the Iran conflict

Nikita Bier, the platform’s head of product, said users who don’t add AI disclosures...

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X usage declined in the EU in the second half of 2025

X usage declined in the EU in the second half of 2025

The platform’s latest reporting showed a decline of nearly 15% since the first half...

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Meta tests shopping AI chatbot in U.S.

Meta tests shopping AI chatbot in U.S.

The feature would allow users to request product recommendations, per Bloomberg,...

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The Japan Carry Trade Unwinding

The Japan Carry Trade Unwinding

In the US there are prime brokers (Morgan Stanley, Goldman etc) who are able to...

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Comic Relief unveils Red Nose Day livestream campaign with Mr Doodle

Comic Relief unveils Red Nose Day livestream campaign with...

Brand Innovation Lab, the creative arm of Amazon Ads, created the campaign.

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Prost8 creates "dodge the finger" game to drive blood-test awareness in OOH ad

Prost8 creates "dodge the finger" game to drive blood-test...

TBWA\MCR made the digital campaign.

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The problem with “women-focused” marketing

The problem with “women-focused” marketing

Almost 70% of women don't feel confident by the way marketing portrays them. Brands...

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WPP shakes up bonus scheme to drive collaboration as annual pot halves to £181m

WPP shakes up bonus scheme to drive collaboration as annual...

Incentives will be more closely linked to parent company, with half of bonus tied...