Winners and losers: how LHF legislation is reshaping UK media spend

As the the less healthy food ad ban takes hold, research suggests that TV advertising by confectionery, snacks and frozen food brands has declined sharply and that online publishing is suffering too. So where is the spend migrating to?

AbJimroe AbJimroe
May 13, 2026 - 17:16
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Winners and losers: how LHF legislation is reshaping UK media spend

As the the less healthy food ad ban takes hold, research suggests that TV advertising by confectionery, snacks and frozen food brands has declined sharply and that online publishing is suffering too. So where is the spend migrating to?

by Ben Bold

graphic of pair of scales with person looking at mobile with large pile of TVs behind them and on the other radios, leaflets and a poster of someone eating a burger

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