Marketings

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X usage declined in the EU in the second half of 2025

X usage declined in the EU in the second half of 2025

The platform’s latest reporting showed a decline of nearly 15% since the first half...

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X to take action against AI deepfakes of the Iran conflict

X to take action against AI deepfakes of the Iran conflict

Nikita Bier, the platform’s head of product, said users who don’t add AI disclosures...

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Meta updates Edits app with more creation tools

Meta updates Edits app with more creation tools

The company’s development team added video effects and improved the Ideas tab while...

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The Japan Carry Trade Unwinding

The Japan Carry Trade Unwinding

In the US there are prime brokers (Morgan Stanley, Goldman etc) who are able to...

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Formula E selects agency for CRM and fan engagement

Formula E selects agency for CRM and fan engagement

Agency was crowned after competitive pitch run by Formula E’s procurement team.

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WPP shakes up bonus scheme to drive collaboration as annual pot halves to £181m

WPP shakes up bonus scheme to drive collaboration as annual...

Incentives will be more closely linked to parent company, with half of bonus tied...

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The problem with “women-focused” marketing

The problem with “women-focused” marketing

Almost 70% of women don't feel confident by the way marketing portrays them. Brands...

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Prost8 creates "dodge the finger" game to drive blood-test awareness in OOH ad

Prost8 creates "dodge the finger" game to drive blood-test...

TBWA\MCR made the digital campaign.

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Comic Relief unveils Red Nose Day livestream campaign with Mr Doodle

Comic Relief unveils Red Nose Day livestream campaign with...

Brand Innovation Lab, the creative arm of Amazon Ads, created the campaign.

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AI in eCommerce Marketing: How to Build Winning Campaigns That Convert

AI in eCommerce Marketing: How to Build Winning Campaigns...

AI is redefining how businesses operate. It has influenced nearly all verticals,...