Marketings

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Threads is On Track to Exceed X in Active Usage

Threads is On Track to Exceed X in Active Usage

The latest usage data suggests that Threads will soon overtake X in total users.

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Threads Invites Creators to Join its New Communities Element

Threads Invites Creators to Join its New Communities Element

Threads is looking to spark more topical engagement with dedicated community discussions.

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OpenAI launches first major campaign for ChatGPT

OpenAI launches first major campaign for ChatGPT

Campaign was shot on 35mm film and created in-house in partnership with creative...

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Do project briefs breed creativity?

Do project briefs breed creativity?

Following a feature on project versus retained clients, Campaign asks adland if...

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Prime Video UK names sponsor of Amazon Original movies

Prime Video UK names sponsor of Amazon Original movies

This is the first year-long sponsorship for Prime Video in the UK.

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Meta to launch ad-free tier on Instagram and Facebook

Meta to launch ad-free tier on Instagram and Facebook

Subscription tier follows regulatory guidance from the Information Commissioner's...

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APG Creative Strategy Awards: Grand Prix awarded jointly to all seven Gold winners

APG Creative Strategy Awards: Grand Prix awarded jointly...

The awards ceremony took place yesterday (25 September) at The Royal Society of...

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Honda appoints agency after creative review

Honda appoints agency after creative review

Two agencies fought for the account in the final pitch.

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Dior sets up fragrance-inspired experience

Dior sets up fragrance-inspired experience

"Fort Sauvage" includes bookable experiences.

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New Report Finds Facebook and TikTok are Key News Sources

New Report Finds Facebook and TikTok are Key News Sources

Facebook remains the top news source, though TikTok and Instagram are rising.